DESIGNER TOOLBOX: How Newsletters Can Help Your Fashion Business Achieve Solid Results

Never miss any of the Fashion FXF Live videos: get notified here Hi guys, I witnessed a sad situation last week. I saw a fashion brand owner I worked with last year: she was totally exhausted. She has been posting relentlessly on social media for the past 6 months. She got a few likes and … More DESIGNER TOOLBOX: How Newsletters Can Help Your Fashion Business Achieve Solid Results

SUCCESS STORY – 2 Unusual Ways To Break Into The Fashion Industry

Hi Guys, Today we are going to go through unusual strategies used by two now thriving fashion companies to break out in the fashion business. The two examples  selected are no classic profiles. They did not graduate from a facny fashion school. They did not launch with an insanely glamorous fashion show. They did not … More SUCCESS STORY – 2 Unusual Ways To Break Into The Fashion Industry

DESIGNER TOOLBOX: The 3 Critical Steps To Learn How To Price Your Fashion Line

Hey guys, Finding the right price point for your fashion line is one of the most difficult tasks a designer can work on. So many of you fashion designers come to see me to view the collection and help you price your items. I get it. It’s not an easy task, especially if you’re on … More DESIGNER TOOLBOX: The 3 Critical Steps To Learn How To Price Your Fashion Line

CASH & FUNDING: The 4 Essential Points A Financier Checks In A Fashion Business Plan

Hello guys, You are live with fashion cross functional. Today is going to be about the 4 questions a financier asks himself when evaluating a fashion business plan. As you probably know, I used to work in audit and finance. And one of my missions was to evaluate company loan applications and to decide whether … More CASH & FUNDING: The 4 Essential Points A Financier Checks In A Fashion Business Plan

CASH & FUNDING: The 3 Basics To Prepare Before Working On Your Fashion Business Plan

     Hey guys,   I wrote the fashion business plan book from the moment I started working for fashion designers. Originally though, I come from the auditing and finance sector. I have audited many companies across the globe. I actually practiced this for large international listed corporates, in the industrial and banking field. Especially … More CASH & FUNDING: The 3 Basics To Prepare Before Working On Your Fashion Business Plan

CASH & FUNDING: Raising Capital As A Fashion Brand

Hi guys, In today’s post we interview Rachel Chicheportiche, the President of the high-end accessories brand Jerôme Dreyfuss. It is an excerpt from our book, The Fashion Business Plan, that explains what makes a business plan in the fashion industry so specific and helps fashion designers write their very own business plan. Making soft and … More CASH & FUNDING: Raising Capital As A Fashion Brand

BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA

  Hello guys, Fashion brand DNA: what makes a brand unique. I’ve had some quite passionate discussions with some of you about the DNA of your fashion brand. Lots of the designers I exchange with now start understanding that this industry is not only about designing good looking pieces. Now you are more and more … More BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA

DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

Hi guys, I know how Instagram became important to fashion today, including to small brands. After you having how to get featured by Instagram influencers  and the 3 Instagram mistakes small fashion brands keep doing, we decided to end the series of Instagram tools with the main takeouts of last week’s Facebook Live session. We interviewed brand … More DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

DESIGNER TOOLBOX: The 3 Instagram Mistakes Emerging Fashion Brands Should Fix Right Now

Hi Guys, We asked digital nomad and Instagram expert Elise Darma for guidance to help emerging fashion brands improve their Instagram profile. She made this very insightful video, just for you. Thank you so much Elise <3. Here are the main takeouts from her video: "When it comes to fashion brands, I see common mistakes with … More DESIGNER TOOLBOX: The 3 Instagram Mistakes Emerging Fashion Brands Should Fix Right Now