DESIGNER TOOLBOX: 6 Killer Advice From Instagram Influencers To Small Fashion Brands

Hi Guys, Maybe you can relate with this: all the conversations with my clients somehow end up talking about Instagram. Instagram, the giant that according to brandwatch.com scored $2.8 billion ad revenues in 2016. Over 600 million users were counted as of April 2017. As part of the second largest industry represented on Instagram, most … More DESIGNER TOOLBOX: 6 Killer Advice From Instagram Influencers To Small Fashion Brands

SUCCESS STORY: 4 Fierce Lessons That Led To The Nasty Gal Phenomenon

Hey guys, Last week we published an article with the lessons emerging designers could learn out of Nasty gal’s bankruptcy.  After having briefly analyzed what lead the fashion wunderkind to bankruptcy, I wanted to remember the effervescence of the beginning. From a simple eBay account to nearly 100 million dollars in sales in six years: … More SUCCESS STORY: 4 Fierce Lessons That Led To The Nasty Gal Phenomenon

CASH & FUNDING: 5 Lessons Emerging Designers Can Learn From Nasty Gal’s Bankruptcy

Hi guys, Probably like you these last few months, my newsfeed has been swamped with articles related to Nasty Gal’s bankruptcy. I do not know if it is because I watched the Girlboss TV show on Netflix:  maybe having the impression to share Sophia Amoruso’s joys and tears on screen made me care but reading … More CASH & FUNDING: 5 Lessons Emerging Designers Can Learn From Nasty Gal’s Bankruptcy

BRANDING – How To Create A Fashion Brand: 6 Untold Steps To Start From Scratch

Hi guys, I have a confession to make: a few years ago, I thought of launching a fashion brand myself.  So I started to look for information. I read books and books.  I attended a few classes given by fashion consultants.  I subscribed to tons of blogs.  But none of the information out there was … More BRANDING – How To Create A Fashion Brand: 6 Untold Steps To Start From Scratch

DESIGNER TOOLBOX: 4 Books You Should Read To Start A Fashion Brand

Hi guys, when I operated my career change and started my journey into fashion, I had absolutely no idea what to start with. Nobody could help me. So I started buying books, some of which were good and bad. I tested many things and lost lots of time in the process. Worse… In Paris people … More DESIGNER TOOLBOX: 4 Books You Should Read To Start A Fashion Brand

NEWS PICK: From Fashion To Billions, Evolution Of The Chinese Fashion Business Model

20% of the Chinese billionaires used the local fashion industry to build their wealth. The Chinese market is changing a lot though. The local brand awareness is growing and applying a “mechanical” growth by developing the distribution no longer works. Today fashion business newbies totally need to get a better understanding of branding and fashion. … More NEWS PICK: From Fashion To Billions, Evolution Of The Chinese Fashion Business Model

NEWS PICK: Follow The New Adventures Of L’Enfant Terrible

It’s perfect for a Saturday morning coffee time. Jean-Paul Gaultier launched a new series of video of his trip to Latin America. It’s full of life and beauty. Jean-Paul Gaultier loves Latin America and we love Jean-Paul Gaultier. #JPGLOVESLATINAMERICA In October 2016, Jean Paul Gaultier went on a spectacular tour around Latin America. 9 days, … More NEWS PICK: Follow The New Adventures Of L’Enfant Terrible

NEWS PICK: Fashion Disruptors – Growth Without Profits Is Deadly

As mythic as fashion disruptors may look, stories such as Nasty girl show that growth looks good but taking profits in consideration early in the develpment is vital in the long run. More via WWD: http://bit.ly/2mG5X4K ******************************************************* Did you find this article interesting? Find more tools to help you with your fashion business in the number one FXF guide. … More NEWS PICK: Fashion Disruptors – Growth Without Profits Is Deadly

NEWS PICK: Primark Low Cost Fashion Expected To Grow In Germany

While the search of a more responsible fashion rises worldwide, Primark improved workers’ working conditions and still seems to have good days ahead, especially in Germany. However, will the retailer be able to afford not selling online? More information on Deutsche Welle: http://bit.ly/2mvsPoH ******************************************************* Did you find this article interesting? Find more tools to help you with your … More NEWS PICK: Primark Low Cost Fashion Expected To Grow In Germany