SALES: Facts about luxury brands consumers

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Source: Gettyimages – DigitalVision // Paper Boat Creative

 

Hi all,

Here is a very insightful article about the psychology of luxury goods consumers. According to this article, the demand of high-end goods is mainly boosted by rich customers who recently acquired their wealth.

So what can be concluded for emerging designers who sell high-end products? They will probably make more sales with already established wealthy customers who maintain their status : they are more likely to be interested in acquiring pieces from less known high-end labels.

Enjoy!

 


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