BRANDING FOCUS: 6 essential PR basics for fashion brands


Source: GettyImages – Stone – Adrianna Williams

Hi all,

For today’s branding focus, I picked this interview of Rosie Davis (CEO of a London based agency) by Les Assorties.

There are a few basics you can understand and sort out before going to a PR agency:

  • Stay consistent through all the media and packaging used, from the message you express to the color you choose.
  • Know your customer, be where they are, read what they read and understand their lifestyle.
  • Focus on good imagery
  • Target your social media content to your customers
  • Provide a value added and give people a reason to visit your website
  • Do not underestimate the power of Instagram in terms of PR Channel



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Published by Printsesy Bako Rambinintsoa

Descending from a Malagasy princely family deeply involved with high-end craft, Printsesy Bako Rambinintsoa is an entrepreneur, author of "The Fashion Business Plan", blogger and founder of Fashion Cross Functional, empowering fashion brands. Bako has helped fashion designers such as Sakina M'Sa with Front de Mode Paris reinforce their fashion businesses. Her motto: "Dream. Dare. Emerge"

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