DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

Louis Vuitton : Runway - Paris Fashion Week - Menswear Spring/Summer 2017

 

Hi Guys,

Men’s fashion has started in Paris, a good opportunity for us to understand what makes men tick. This week we found a very useful resource in « Branded Male : Marketing to Men » by Mark Tugate. They have an entire chapter dedicated to menswear.

To summarize, here are 8 recommandations to help you work on your menswear branding :

1.       Stress technical, performance or quality elements

2.       Heritage engenders trust

3.       Confer status

4.       Create loyalty : men are very faithful customers.

5.       The retail environment : sober yet relaxed with impeccable service

6.       Offer additional services : bookstores, barbershops etc

7.       Write guidelines for « correct » dressing

8.       Boost celebrity endorsement and strong product placement, they are extremely powerful for menswear

Photo credit: Gettyimages: Getty Images Entertainment Thierry Orban

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