MARKETING: The Basics Of Your Fashion Brand Marketing Strategy


Hi Guys,

Start writing your marketing strategy by positioning your brand.

Where would you be?



This step is key since your whole strategy (the quality of your products, your collection, your price points, your promotion and your distribution) will depend on your positioning.

Remember our last article regarding Haute couture, before putting your brand in this category.

So choose well!


Credit: Photo by fervent-adepte-de-la-mode edita_v-md-5


How to define a proper marketing strategy to raise capital for your fashion brand?

Find more tools to help you through your fashion business plan, with the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.

button Fashion BP

Book cover - The Fashion Business Plan


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