NEWS PICK: From Fashion To Billions, Evolution Of The Chinese Fashion Business Model

chinese business model wp

20% of the Chinese billionaires used the local fashion industry to build their wealth. The Chinese market is changing a lot though. The local brand awareness is growing and applying a “mechanical” growth by developing the distribution no longer works. Today fashion business newbies totally need to get a better understanding of branding and fashion.

And as a fashion brand, this is something you definitely need to consider when selling to the Chinese market: customers from large cities such as Shanghai and Beijing have a very good knowledge of fashion brands and are excellent at assessing the quality of a product.

Read the post on Business of Fashion: http://bit.ly/2mozkva

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Did you find this article interesting?

Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon.

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