Hello guys, Fashion brand DNA: what makes a brand unique. I’ve had some quite passionate discussions with some of you about the DNA of your fashion brand. Lots of the designers I exchange with now start understanding that this industry is not only about designing good looking pieces. Now you are more and more … More BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA
Hi Guys, we have been posting and talking a lot about fashion brand DNA these last weeks: why it is essential for your fashion business, how to use it to adjust you business strategy. We also shared six untold steps to help you create your fashion brand DNA from scratch! So now it is time … More BRANDING: How Strong Is Your Fashion Brand DNA?
Hi guys, I have a confession to make: a few years ago, I thought of launching a fashion brand myself. So I started to look for information. I read books and books. I attended a few classes given by fashion consultants. I subscribed to tons of blogs. But none of the information out there was … More BRANDING – How To Create A Fashion Brand: 6 Untold Steps To Start From Scratch
Photo: Michaela Bigjee Hi guys, In today’s post, we will discuss fashion and luxury videos. As you probably know, today’s customers respond better to video. Its use increases tremendously and is bound to go up even more: Cisco reports that by 2018, 69% of total internet traffic will be video. Besides it’s an excellent way to promote a brand : according to an Animoto Survey performed … More BRANDING: Why Use Fashion Movies To Enchant Your Customers
Source: GettyImages – Stone – Adrianna Williams Hi all, For today’s branding focus, I picked this interview of Rosie Davis (CEO of a London based agency) by Les Assorties. There are a few basics you can understand and sort out before going to a PR agency: Stay consistent through all the media and packaging used, from the message … More BRANDING FOCUS: 6 essential PR basics for fashion brands
Source: Gettyimages – Getty Images EntertainmentGareth Cattermole Hi all, My exchanges with designers this morning reminded me of this Imran Amed from Business of Fashion video about the basics of brand awareness creation. To summarize, the video outlines the necessity to have a good knowledge of your target customer in order to offer the adequate product The necessity to … More BRANDING FOCUS: How to create brand awareness
Source: Gettyimages – E+CoffeeAndMilk Hi all, In fashion, branding is key. It is the starting point for everything. So here is a fashionista.com article to help you build your personal branding in fashion. I especially emphasize that you need to target your message and not try to appeal to everyone. Besides, I also highly recommend to clearly … More BRANDING FOCUS: Essential steps to brand yourself in fashion
Hi all, What could be more cross-functional than learning from best practices from another industry? This is one of my favorite source of inspiration to improve a business. In this PSFK video, you will see a practical example of how Uber enhanced its brand using exclusive partnerships. Starting with the brand values first, they designed specific … More BRANDING: How to learn from Uber and use exclusive partnerships