DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

Hi guys, I know how Instagram became important to fashion today, including to small brands. After you having how to get featured by Instagram influencers  and the 3 Instagram mistakes small fashion brands keep doing, we decided to end the series of Instagram tools with the main takeouts of last week’s Facebook Live session. We interviewed brand … More DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

DESIGNER TOOLBOX: The 3 Instagram Mistakes Emerging Fashion Brands Should Fix Right Now

Hi Guys, We asked digital nomad and Instagram expert Elise Darma for guidance to help emerging fashion brands improve their Instagram profile. She made this very insightful video, just for you. Thank you so much Elise <3. Here are the main takeouts from her video: "When it comes to fashion brands, I see common mistakes with … More DESIGNER TOOLBOX: The 3 Instagram Mistakes Emerging Fashion Brands Should Fix Right Now

DESIGNER TOOLBOX: 6 Killer Advice From Instagram Influencers To Small Fashion Brands

Hi Guys, Maybe you can relate with this: all the conversations with my clients somehow end up talking about Instagram. Instagram, the giant that according to brandwatch.com scored $2.8 billion ad revenues in 2016. Over 600 million users were counted as of April 2017. As part of the second largest industry represented on Instagram, most … More DESIGNER TOOLBOX: 6 Killer Advice From Instagram Influencers To Small Fashion Brands

DESIGNER TOOLBOX: 4 Books You Should Read To Start A Fashion Brand

Hi guys, when I operated my career change and started my journey into fashion, I had absolutely no idea what to start with. Nobody could help me. So I started buying books, some of which were good and bad. I tested many things and lost lots of time in the process. Worse… In Paris people … More DESIGNER TOOLBOX: 4 Books You Should Read To Start A Fashion Brand

SALES: How To Best Sell Your Fashion Pieces Online

Hi Guys, As the State of Fashion report of 2017 noted, online sales in the fashion industry increased and are expected to keep growing in future years (+12% as of 2020). This is all fine and good but you’ll ask me: how can your fashion business benefit from this trend? This is exactly the subject of today’s article. We interviewed Juan A. Montilla, … More SALES: How To Best Sell Your Fashion Pieces Online

DESIGNER TOOLBOX- 4 Key Advice To Sell Your Pieces In Paris

  Hi Guys, Paris Fashion Week ends this thursday. For those of you who followed the fashion week from far, you maybe wonder how to bring your brand to Paris and make it a success. Today we interviewed Valeria Diaz, Fashion Buyer of Paperlab, a concept store inside BHV Marais one of the most famous … More DESIGNER TOOLBOX- 4 Key Advice To Sell Your Pieces In Paris

DESIGNER TOOLBOX: How To Fire The Wrong Customer

  Hi Guys, As a winning argument to defend the idea that any business in general especially fashion businesses should target their ideal customers, I would like to share the lessons of my recent experience of firing a customer. In which case should you fire a customer? Ever had a grumpy customer who demeans your … More DESIGNER TOOLBOX: How To Fire The Wrong Customer

DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

  Hi Guys, Men’s fashion has started in Paris, a good opportunity for us to understand what makes men tick. This week we found a very useful resource in « Branded Male : Marketing to Men » by Mark Tugate. They have an entire chapter dedicated to menswear. To summarize, here are 8 recommandations to help you work … More DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

DESIGNER TOOLBOX: How To Use Networking For Your Fashion Brand

Hi Guys,  I read this amazing article by Startupfashion to help fashion designers boost their fashion brand through networking.  The article covers pretty much everything from the where, the how to the way to approach people and what to do afterwards.  As a plus here are other online networks that enabled me to find interesting … More DESIGNER TOOLBOX: How To Use Networking For Your Fashion Brand

DESIGNER TOOLBOX: How To Use Social Media To Better Know Your Target Customer?

Hi Guys, After our ‘Social Media Series For Fashion Brands’ series, we thought of another use you can make of social media. In order to make proper financial estimates when you write your fashion business plan, you need to perfectly know your target customer to justify the strategy you are going to apply. And on … More DESIGNER TOOLBOX: How To Use Social Media To Better Know Your Target Customer?