NEWS PICK: What Fashion Brands Can Learn From The Tech Spirit

This article has an interesting take. While at FXF we constantly insist on the essential role of branding, this article offers an interesting angle to the question. Use the tech point of view to stay relevant : focus more Customer centric, transparency as brands’ need to become very good at telling their story and sharing their culture and … More NEWS PICK: What Fashion Brands Can Learn From The Tech Spirit

BRANDING: Why Use Fashion Movies To Enchant Your Customers

Photo: Michaela Bigjee Hi guys, In today’s post, we will discuss fashion and luxury videos. As you probably know, today’s customers respond better to video. Its use increases tremendously and is bound to go up even more: Cisco reports that by 2018, 69% of total internet traffic will be video. Besides it’s an excellent way to promote a brand : according to an Animoto Survey performed … More BRANDING: Why Use Fashion Movies To Enchant Your Customers

NEWS PICK: 8 Fashion Business Trends For 2017

To complement the State of Fashion 2017, here is a quick article with the main trends to be expected in the Fashion business. What is in and what is out? More here: http://bit.ly/2kQnLcH ******************************************************* Did you find this article interesting? Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion … More NEWS PICK: 8 Fashion Business Trends For 2017

NEWS PICK: Adidas CEO Is Worried By The European Political Inefficiencies

Politics appear to be in the top issues of the fashion business world these days. Elections are planned in three countries of the European Union. Fashion businessmen are worried since it is highly probable that growing right extremist trends have a negative impact on trade. It’s certain that 2017 will require a lot of flexibility and … More NEWS PICK: Adidas CEO Is Worried By The European Political Inefficiencies

NEWS PICK: Fashion Tech, Combining Two Industries

Fashion Tech, a growing fashion business trend in Europe. However even a few years after it started, it still appears different to combine those two very different industries. But things are getting better, the number of very well equiped fashion tech hubs as well as European funding opportunities increase. More information on Euronews: http://bit.ly/2jqm7T3 ******************************************************* … More NEWS PICK: Fashion Tech, Combining Two Industries

SALES: How To Best Sell Your Fashion Pieces Online

Hi Guys, As the State of Fashion report of 2017 noted, online sales in the fashion industry increased and are expected to keep growing in future years (+12% as of 2020). This is all fine and good but you’ll ask me: how can your fashion business benefit from this trend? This is exactly the subject of today’s article. We interviewed Juan A. Montilla, … More SALES: How To Best Sell Your Fashion Pieces Online

NEWS PICK: How Retailers Can Find Which Technology To Use

Technology evoloved so fast, so many applications can be used. However how to decide which ones are worth investing in? Through the angle of the Customer of course. Key for retailers is to correctly identify their demographic and Customer and see which application enables to better “assisting them on their journey to discovering what they … More NEWS PICK: How Retailers Can Find Which Technology To Use

NEWS PICK: Do Digital Brands Need Physical Stores?

  Besides marketplaces setting up popup stores, some digital brands actually invest in a permanent physical store. What does it bring? Well let’s face it, it’s fashion. Hence on top of the possibility to try on the pieces, being able to touch the product and being able to physically live the brand experience proves to irreplaceable. … More NEWS PICK: Do Digital Brands Need Physical Stores?

NEWS PICK: Startups And Italian Factories Collaborate

Here’s another way to be able to deliver quality shoes at affordable prices: negotiate directly with Italian factories to make regular orders during the year (instead of the traditional two-season orders) and sell online. More via Fast company : http://bit.ly/2k4EBYn ******************************************************* Did you find this article interesting? Find more tools to help you with your fashion business in the number … More NEWS PICK: Startups And Italian Factories Collaborate

NEWS PICK: Gwyneth And The Clever Sales Combination

No surprise here. Gwyneth Paltrow used a smart combination to sell her Goop Label line. Turned to the ultimate Gwyneth lifestyle element, the line features must haves inspired by her own closet, produced in limited edition and sold over a limited period. More via The Fashion Futurist: http://bit.ly/2j5Qa2b ******************************************************* Did you find this article interesting? Find more … More NEWS PICK: Gwyneth And The Clever Sales Combination