Hello guys, Fashion brand DNA: what makes a brand unique. I’ve had some quite passionate discussions with some of you about the DNA of your fashion brand. Lots of the designers I exchange with now start understanding that this industry is not only about designing good looking pieces. Now you are more and more … More BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA
Hi Guys, Men’s fashion has started in Paris, a good opportunity for us to understand what makes men tick. This week we found a very useful resource in « Branded Male : Marketing to Men » by Mark Tugate. They have an entire chapter dedicated to menswear. To summarize, here are 8 recommandations to help you work … More DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand
Source: Victoria’s Secret Fashion Show – Laurent Jean Philippe – Creative Commons Hi Guys, Today’s post is going to be short. After talking with a few fashion designer clients, I thought I would write about the timing when to start making your financial estimates. Making your financial projections is the last step to carry out in your business … More CASH & FUNDING: When To Make Your Financial Estimates?
Source: Creative commons – Anya Kvitka (#6166) by mark sebastian Hi all, Exchanging with my clients made me realize how painful it was for them to go through the sales process. Is it because you made the piece and you fear others’ judgement ? Are you afraid that the price of your pieces may not reflect their inner … More SALES: 7 Tips To Improve Your Sales Process And Sell Your Luxury Fashion Pieces
Source: GettyImages – Stone – Adrianna Williams Hi all, For today’s branding focus, I picked this interview of Rosie Davis (CEO of a London based agency) by Les Assorties. There are a few basics you can understand and sort out before going to a PR agency: Stay consistent through all the media and packaging used, from the message … More BRANDING FOCUS: 6 essential PR basics for fashion brands
Source: Gettyimages – Getty Images EntertainmentGareth Cattermole Hi all, My exchanges with designers this morning reminded me of this Imran Amed from Business of Fashion video about the basics of brand awareness creation. To summarize, the video outlines the necessity to have a good knowledge of your target customer in order to offer the adequate product The necessity to … More BRANDING FOCUS: How to create brand awareness
Source: Gettyimages – E+CoffeeAndMilk Hi all, In fashion, branding is key. It is the starting point for everything. So here is a fashionista.com article to help you build your personal branding in fashion. I especially emphasize that you need to target your message and not try to appeal to everyone. Besides, I also highly recommend to clearly … More BRANDING FOCUS: Essential steps to brand yourself in fashion
Hi all, What could be more cross-functional than learning from best practices from another industry? This is one of my favorite source of inspiration to improve a business. In this PSFK video, you will see a practical example of how Uber enhanced its brand using exclusive partnerships. Starting with the brand values first, they designed specific … More BRANDING: How to learn from Uber and use exclusive partnerships