DESIGNER TOOLBOX: How Newsletters Can Help Your Fashion Business Achieve Solid Results

Never miss any of the Fashion FXF Live videos: get notified here Hi guys, I witnessed a sad situation last week. I saw a fashion brand owner I worked with last year: she was totally exhausted. She has been posting relentlessly on social media for the past 6 months. She got a few likes and … More DESIGNER TOOLBOX: How Newsletters Can Help Your Fashion Business Achieve Solid Results

CASH & FUNDING: Raising Capital As A Fashion Brand

Hi guys, In today’s post we interview Rachel Chicheportiche, the President of the high-end accessories brand Jerôme Dreyfuss. It is an excerpt from our book, The Fashion Business Plan, that explains what makes a business plan in the fashion industry so specific and helps fashion designers write their very own business plan. Making soft and … More CASH & FUNDING: Raising Capital As A Fashion Brand

BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA

  Hello guys, Fashion brand DNA: what makes a brand unique. I’ve had some quite passionate discussions with some of you about the DNA of your fashion brand. Lots of the designers I exchange with now start understanding that this industry is not only about designing good looking pieces. Now you are more and more … More BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA

DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

Hi guys, I know how Instagram became important to fashion today, including to small brands. After you having how to get featured by Instagram influencers  and the 3 Instagram mistakes small fashion brands keep doing, we decided to end the series of Instagram tools with the main takeouts of last week’s Facebook Live session. We interviewed brand … More DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

SUCCESS STORY: 4 Fierce Lessons That Led To The Nasty Gal Phenomenon

Hey guys, Last week we published an article with the lessons emerging designers could learn out of Nasty gal’s bankruptcy.  After having briefly analyzed what lead the fashion wunderkind to bankruptcy, I wanted to remember the effervescence of the beginning. From a simple eBay account to nearly 100 million dollars in sales in six years: … More SUCCESS STORY: 4 Fierce Lessons That Led To The Nasty Gal Phenomenon

MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

Hi Guys, Start writing your marketing strategy by positioning your brand. Where would you be?   This step is key since your whole strategy (the quality of your products, your collection, your price points, your promotion and your distribution) will depend on your positioning. Remember our last article regarding Haute couture, before putting your brand … More MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

  Hi Guys, Men’s fashion has started in Paris, a good opportunity for us to understand what makes men tick. This week we found a very useful resource in « Branded Male : Marketing to Men » by Mark Tugate. They have an entire chapter dedicated to menswear. To summarize, here are 8 recommandations to help you work … More DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

SALES : How To Best Pitch Your Collection To A Fashion Buyer

Hi Guys, Designing  acohesive collection is not everyone’s cup of tea. Creating a link between your creative instincts and the consumer needs require skill.. But according to industry professionals that’s the easy part when it comes to selling fashion. Your actual challenge as a designer begins when you have to approach retail or fashion buyers … More SALES : How To Best Pitch Your Collection To A Fashion Buyer