DESIGNER TOOLBOX: How Newsletters Can Help Your Fashion Business Achieve Solid Results

Never miss any of the Fashion FXF Live videos: get notified here Hi guys, I witnessed a sad situation last week. I saw a fashion brand owner I worked with last year: she was totally exhausted. She has been posting relentlessly on social media for the past 6 months. She got a few likes and … More DESIGNER TOOLBOX: How Newsletters Can Help Your Fashion Business Achieve Solid Results

DESIGNER TOOLBOX: The 3 Critical Steps To Learn How To Price Your Fashion Line

Hey guys, Finding the right price point for your fashion line is one of the most difficult tasks a designer can work on. So many of you fashion designers come to see me to view the collection and help you price your items. I get it. It’s not an easy task, especially if you’re on … More DESIGNER TOOLBOX: The 3 Critical Steps To Learn How To Price Your Fashion Line

CASH & FUNDING: Raising Capital As A Fashion Brand

Hi guys, In today’s post we interview Rachel Chicheportiche, the President of the high-end accessories brand Jerôme Dreyfuss. It is an excerpt from our book, The Fashion Business Plan, that explains what makes a business plan in the fashion industry so specific and helps fashion designers write their very own business plan. Making soft and … More CASH & FUNDING: Raising Capital As A Fashion Brand

BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA

  Hello guys, Fashion brand DNA: what makes a brand unique. I’ve had some quite passionate discussions with some of you about the DNA of your fashion brand. Lots of the designers I exchange with now start understanding that this industry is not only about designing good looking pieces. Now you are more and more … More BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA

DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

Hi guys, I know how Instagram became important to fashion today, including to small brands. After you having how to get featured by Instagram influencers  and the 3 Instagram mistakes small fashion brands keep doing, we decided to end the series of Instagram tools with the main takeouts of last week’s Facebook Live session. We interviewed brand … More DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

DESIGNER TOOLBOX: The 3 Instagram Mistakes Emerging Fashion Brands Should Fix Right Now

Hi Guys, We asked digital nomad and Instagram expert Elise Darma for guidance to help emerging fashion brands improve their Instagram profile. She made this very insightful video, just for you. Thank you so much Elise <3. Here are the main takeouts from her video: "When it comes to fashion brands, I see common mistakes with … More DESIGNER TOOLBOX: The 3 Instagram Mistakes Emerging Fashion Brands Should Fix Right Now

DESIGNER TOOLBOX: 6 Killer Advice From Instagram Influencers To Small Fashion Brands

Hi Guys, Maybe you can relate with this: all the conversations with my clients somehow end up talking about Instagram. Instagram, the giant that according to brandwatch.com scored $2.8 billion ad revenues in 2016. Over 600 million users were counted as of April 2017. As part of the second largest industry represented on Instagram, most … More DESIGNER TOOLBOX: 6 Killer Advice From Instagram Influencers To Small Fashion Brands

SUCCESS STORY: 4 Fierce Lessons That Led To The Nasty Gal Phenomenon

Hey guys, Last week we published an article with the lessons emerging designers could learn out of Nasty gal’s bankruptcy.  After having briefly analyzed what lead the fashion wunderkind to bankruptcy, I wanted to remember the effervescence of the beginning. From a simple eBay account to nearly 100 million dollars in sales in six years: … More SUCCESS STORY: 4 Fierce Lessons That Led To The Nasty Gal Phenomenon