CASH & FUNDING: The 4 Essential Points A Financier Checks In A Fashion Business Plan

Hello guys, You are live with fashion cross functional. Today is going to be about the 4 questions a financier asks himself when evaluating a fashion business plan. As you probably know, I used to work in audit and finance. And one of my missions was to evaluate company loan applications and to decide whether … More CASH & FUNDING: The 4 Essential Points A Financier Checks In A Fashion Business Plan

CASH & FUNDING: The 3 Basics To Prepare Before Working On Your Fashion Business Plan

     Hey guys,   I wrote the fashion business plan book from the moment I started working for fashion designers. Originally though, I come from the auditing and finance sector. I have audited many companies across the globe. I actually practiced this for large international listed corporates, in the industrial and banking field. Especially … More CASH & FUNDING: The 3 Basics To Prepare Before Working On Your Fashion Business Plan

NEWS PICK: What Fashion Brands Can Learn From The Tech Spirit

This article has an interesting take. While at FXF we constantly insist on the essential role of branding, this article offers an interesting angle to the question. Use the tech point of view to stay relevant : focus more Customer centric, transparency as brands’ need to become very good at telling their story and sharing their culture and … More NEWS PICK: What Fashion Brands Can Learn From The Tech Spirit

SALES : The Ultimate Guide To Sell Fashion On The African Market

Hi guys, In an article of May 2015, Business of Fasshion deemed Sub-Saharan Africa’s combined apparel and footwear market was worth $31 billion, according to data modelled by Euromonitor. Opportunities arise. So in order to help fashion designers succeed into the African fashion market, FXF interviewed Dr. Karan Khurana, PhD, Assistant Professor at EiTEX, Bahir Dar University, … More SALES : The Ultimate Guide To Sell Fashion On The African Market

MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

Hi Guys, Start writing your marketing strategy by positioning your brand. Where would you be?   This step is key since your whole strategy (the quality of your products, your collection, your price points, your promotion and your distribution) will depend on your positioning. Remember our last article regarding Haute couture, before putting your brand … More MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

  Hi Guys, Men’s fashion has started in Paris, a good opportunity for us to understand what makes men tick. This week we found a very useful resource in « Branded Male : Marketing to Men » by Mark Tugate. They have an entire chapter dedicated to menswear. To summarize, here are 8 recommandations to help you work … More DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

SALES : How To Best Pitch Your Collection To A Fashion Buyer

Hi Guys, Designing  acohesive collection is not everyone’s cup of tea. Creating a link between your creative instincts and the consumer needs require skill.. But according to industry professionals that’s the easy part when it comes to selling fashion. Your actual challenge as a designer begins when you have to approach retail or fashion buyers … More SALES : How To Best Pitch Your Collection To A Fashion Buyer

TRENDS: Our Favorite Cruise 2017 Looks (2)

Hi Guys, The first lot of Designers’ Cruise 2017 Collections certainly set the standard high. Luckily for us, the second lot didn’t let them drop, presenting some breath-taking designs that have made a true impression on us at FXF – we’re so excited about 2017! We’re sharing some of our favourite looks from their shows … More TRENDS: Our Favorite Cruise 2017 Looks (2)