Hi Guys, Today we are going to go through unusual strategies used by two now thriving fashion companies to break out in the fashion business. The two examples selected are no classic profiles. They did not graduate from a facny fashion school. They did not launch with an insanely glamorous fashion show. They did not … More SUCCESS STORY – 2 Unusual Ways To Break Into The Fashion Industry
Hello guys, Fashion brand DNA: what makes a brand unique. I’ve had some quite passionate discussions with some of you about the DNA of your fashion brand. Lots of the designers I exchange with now start understanding that this industry is not only about designing good looking pieces. Now you are more and more … More BRANDING: 6 Common Mistakes Designers Do When Defining Their Fashion Brand DNA
Hi Guys, we have been posting and talking a lot about fashion brand DNA these last weeks: why it is essential for your fashion business, how to use it to adjust you business strategy. We also shared six untold steps to help you create your fashion brand DNA from scratch! So now it is time … More BRANDING: How Strong Is Your Fashion Brand DNA?
Hey guys, Last week we published an article with the lessons emerging designers could learn out of Nasty gal’s bankruptcy. After having briefly analyzed what lead the fashion wunderkind to bankruptcy, I wanted to remember the effervescence of the beginning. From a simple eBay account to nearly 100 million dollars in sales in six years: … More SUCCESS STORY: 4 Fierce Lessons That Led To The Nasty Gal Phenomenon
This article has an interesting take. While at FXF we constantly insist on the essential role of branding, this article offers an interesting angle to the question. Use the tech point of view to stay relevant : focus more Customer centric, transparency as brands’ need to become very good at telling their story and sharing their culture and … More NEWS PICK: What Fashion Brands Can Learn From The Tech Spirit
Source: GettyImages – Stone – Adrianna Williams Hi all, For today’s branding focus, I picked this interview of Rosie Davis (CEO of a London based agency) by Les Assorties. There are a few basics you can understand and sort out before going to a PR agency: Stay consistent through all the media and packaging used, from the message … More BRANDING FOCUS: 6 essential PR basics for fashion brands