7 Important Fundamentals You’ll Need To Start A Clothing Business

TABLE OF CONTENTS How difficult is it to start a fashion brand? Find out your emerging fashion designer profile Step 1 – Be crystal clear about your fashion branding Step 2 – Business of fashion 101: your first strategic steps Step 3 – Start sourcing for fabric suppliers and clothing manufacturers Step 4 – Start … More 7 Important Fundamentals You’ll Need To Start A Clothing Business

CASH & FUNDING: The 4 Essential Points A Financier Checks In A Fashion Business Plan

Hello guys, You are live with fashion cross functional. Today is going to be about the 4 questions a financier asks himself when evaluating a fashion business plan. As you probably know, I used to work in audit and finance. And one of my missions was to evaluate company loan applications and to decide whether … More CASH & FUNDING: The 4 Essential Points A Financier Checks In A Fashion Business Plan

CASH & FUNDING: The 3 Basics To Prepare Before Working On Your Fashion Business Plan

     Hey guys,   I wrote the fashion business plan book from the moment I started working for fashion designers. Originally though, I come from the auditing and finance sector. I have audited many companies across the globe. I actually practiced this for large international listed corporates, in the industrial and banking field. Especially … More CASH & FUNDING: The 3 Basics To Prepare Before Working On Your Fashion Business Plan

CASH & FUNDING: Raising Capital As A Fashion Brand

Hi guys, In today’s post we interview Rachel Chicheportiche, the President of the high-end accessories brand Jerôme Dreyfuss. It is an excerpt from our book, The Fashion Business Plan, that explains what makes a business plan in the fashion industry so specific and helps fashion designers write their very own business plan. Making soft and … More CASH & FUNDING: Raising Capital As A Fashion Brand

CASH & FUNDING: 5 Lessons Emerging Designers Can Learn From Nasty Gal’s Bankruptcy

Hi guys, Probably like you these last few months, my newsfeed has been swamped with articles related to Nasty Gal’s bankruptcy. I do not know if it is because I watched the Girlboss TV show on Netflix:  maybe having the impression to share Sophia Amoruso’s joys and tears on screen made me care but reading … More CASH & FUNDING: 5 Lessons Emerging Designers Can Learn From Nasty Gal’s Bankruptcy

MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

Hi Guys, Start writing your marketing strategy by positioning your brand. Where would you be?   This step is key since your whole strategy (the quality of your products, your collection, your price points, your promotion and your distribution) will depend on your positioning. Remember our last article regarding Haute couture, before putting your brand … More MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

SALES : How To Best Pitch Your Collection To A Fashion Buyer

Hi Guys, Designing  acohesive collection is not everyone’s cup of tea. Creating a link between your creative instincts and the consumer needs require skill.. But according to industry professionals that’s the easy part when it comes to selling fashion. Your actual challenge as a designer begins when you have to approach retail or fashion buyers … More SALES : How To Best Pitch Your Collection To A Fashion Buyer