DESIGNER TOOLBOX: How Newsletters Can Help Your Fashion Business Achieve Solid Results

Never miss any of the Fashion FXF Live videos: get notified here Hi guys, I witnessed a sad situation last week. I saw a fashion brand owner I worked with last year: she was totally exhausted. She has been posting relentlessly on social media for the past 6 months. She got a few likes and … More DESIGNER TOOLBOX: How Newsletters Can Help Your Fashion Business Achieve Solid Results

DESIGNER TOOLBOX: The 3 Critical Steps To Learn How To Price Your Fashion Line

Hey guys, Finding the right price point for your fashion line is one of the most difficult tasks a designer can work on. So many of you fashion designers come to see me to view the collection and help you price your items. I get it. It’s not an easy task, especially if you’re on … More DESIGNER TOOLBOX: The 3 Critical Steps To Learn How To Price Your Fashion Line

SALES: How To Best Sell Your Fashion Pieces Online

Hi Guys, As the State of Fashion report of 2017 noted, online sales in the fashion industry increased and are expected to keep growing in future years (+12% as of 2020). This is all fine and good but you’ll ask me: how can your fashion business benefit from this trend? This is exactly the subject of today’s article. We interviewed Juan A. Montilla, … More SALES: How To Best Sell Your Fashion Pieces Online

NEWS PICK: How Retailers Can Find Which Technology To Use

Technology evoloved so fast, so many applications can be used. However how to decide which ones are worth investing in? Through the angle of the Customer of course. Key for retailers is to correctly identify their demographic and Customer and see which application enables to better “assisting them on their journey to discovering what they … More NEWS PICK: How Retailers Can Find Which Technology To Use

DESIGNER TOOLBOX- 4 Key Advice To Sell Your Pieces In Paris

  Hi Guys, Paris Fashion Week ends this thursday. For those of you who followed the fashion week from far, you maybe wonder how to bring your brand to Paris and make it a success. Today we interviewed Valeria Diaz, Fashion Buyer of Paperlab, a concept store inside BHV Marais one of the most famous … More DESIGNER TOOLBOX- 4 Key Advice To Sell Your Pieces In Paris

SALES: The 6 Key Success Factors To Sell Fashion Online

  Hi Guys, Trends are unanimous: online shopping registers a massive growth (+22% as of February 2016) and outscores brick-and-mortar fashion businesses with a shift from 49% to 51% of total purchases in 2016. Launching an online fashion business is not only less costly but also more likely to grow. That is provided that you … More SALES: The 6 Key Success Factors To Sell Fashion Online

MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

Hi Guys, Start writing your marketing strategy by positioning your brand. Where would you be?   This step is key since your whole strategy (the quality of your products, your collection, your price points, your promotion and your distribution) will depend on your positioning. Remember our last article regarding Haute couture, before putting your brand … More MARKETING: The Basics Of Your Fashion Brand Marketing Strategy