BRANDING FOCUS: 6 essential PR basics for fashion brands

Source: GettyImages – Stone – Adrianna Williams Hi all, For today’s branding focus, I picked this interview of Rosie Davis (CEO of a London based agency) by Les Assorties. There are a few basics you can understand and sort out before going to a PR agency: Stay consistent through all the media and packaging used, from the message … More BRANDING FOCUS: 6 essential PR basics for fashion brands

DESIGNER TOOLBOX: 4 great tips to help you pitch to a magazine

Source: Vogue Italia February 2016 Hi all, Lately I have been transferring some clients’ files to magazines. Questions asked from both sides reminded me of these Startup Fashion basics to pitch to magazines.  Four main advice are given such as: Build your target contact list Review the magazines’ publication and editorial calendar Identify the right person to … More DESIGNER TOOLBOX: 4 great tips to help you pitch to a magazine