SALES: How To Best Sell Your Fashion Pieces Online

Hi Guys, As the State of Fashion report of 2017 noted, online sales in the fashion industry increased and are expected to keep growing in future years (+12% as of 2020). This is all fine and good but you’ll ask me: how can your fashion business benefit from this trend? This is exactly the subject of today’s article. We interviewed Juan A. Montilla, … More SALES: How To Best Sell Your Fashion Pieces Online

NEWS PICK: How Retailers Can Find Which Technology To Use

Technology evoloved so fast, so many applications can be used. However how to decide which ones are worth investing in? Through the angle of the Customer of course. Key for retailers is to correctly identify their demographic and Customer and see which application enables to better “assisting them on their journey to discovering what they … More NEWS PICK: How Retailers Can Find Which Technology To Use

MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

Hi Guys, Start writing your marketing strategy by positioning your brand. Where would you be?   This step is key since your whole strategy (the quality of your products, your collection, your price points, your promotion and your distribution) will depend on your positioning. Remember our last article regarding Haute couture, before putting your brand … More MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

  Hi Guys, Men’s fashion has started in Paris, a good opportunity for us to understand what makes men tick. This week we found a very useful resource in « Branded Male : Marketing to Men » by Mark Tugate. They have an entire chapter dedicated to menswear. To summarize, here are 8 recommandations to help you work … More DESIGNER TOOLBOX: 8 Tips To Help You Improve Your Menswear Brand

SALES : How To Best Pitch Your Collection To A Fashion Buyer

Hi Guys, Designing  acohesive collection is not everyone’s cup of tea. Creating a link between your creative instincts and the consumer needs require skill.. But according to industry professionals that’s the easy part when it comes to selling fashion. Your actual challenge as a designer begins when you have to approach retail or fashion buyers … More SALES : How To Best Pitch Your Collection To A Fashion Buyer

MARKETING: Criteria To Check Before Calling Yourself A Haute Couture Brand

Hi guys, today we are going to address a rather sensitive area. Nothing makes me loose interest faster in a brand than when I read its description self-labelling itself as a Haute Couture brand. I know how tricky it is to find your own brand segment. But you should be careful with the Haute Couture label and here’s … More MARKETING: Criteria To Check Before Calling Yourself A Haute Couture Brand

Because It Was Just The Wrong Customer

Hi guys, exceptionally this Monday, instead of a fashion quote we will talk about a wonderful fashion short movie. “Once Upon A Time…” by Karl Lagerfeld tells the story of Coco Chanel, at the early years of her business, when she opened her first real boutique in Deauville. The movie starts with two women criticizing and laughing at … More Because It Was Just The Wrong Customer

SUCCESS STORY: Miu Miu, How To Master A Diffusion Line

“Designing for me is a very complex process. There are many ideas that I want to express in one object, very often contradictory. The creative process in Miu Miu is completely different from that of Prada. Miu Miu is not as complicated and thought out as Prada. Rather than being young, Miu Miu is immediate. … More SUCCESS STORY: Miu Miu, How To Master A Diffusion Line

CASH & FUNDING: The 7 Steps to Write your Fashion Business Plan

Hi guys, We  have been talking a lot about fashion business plans lately. But what is it for? Why do you need it? and what is inside? The Business Plan: a courtesy for your investor When you apply for a job, you need to send a resume and your fashion portfolio to the recruiter and share … More CASH & FUNDING: The 7 Steps to Write your Fashion Business Plan