SALES: How To Best Sell Your Fashion Pieces Online

Hi Guys, As the State of Fashion report of 2017 noted, online sales in the fashion industry increased and are expected to keep growing in future years (+12% as of 2020). This is all fine and good but you’ll ask me: how can your fashion business benefit from this trend? This is exactly the subject of today’s article. We interviewed Juan A. Montilla, … More SALES: How To Best Sell Your Fashion Pieces Online

NEWS PICK: How Retailers Can Find Which Technology To Use

Technology evoloved so fast, so many applications can be used. However how to decide which ones are worth investing in? Through the angle of the Customer of course. Key for retailers is to correctly identify their demographic and Customer and see which application enables to better “assisting them on their journey to discovering what they … More NEWS PICK: How Retailers Can Find Which Technology To Use

DESIGNER TOOLBOX- 4 Key Advice To Sell Your Pieces In Paris

  Hi Guys, Paris Fashion Week ends this thursday. For those of you who followed the fashion week from far, you maybe wonder how to bring your brand to Paris and make it a success. Today we interviewed Valeria Diaz, Fashion Buyer of Paperlab, a concept store inside BHV Marais one of the most famous … More DESIGNER TOOLBOX- 4 Key Advice To Sell Your Pieces In Paris

SALES : The Ultimate Guide To Sell Fashion On The African Market

Hi guys, In an article of May 2015, Business of Fasshion deemed Sub-Saharan Africa’s combined apparel and footwear market was worth $31 billion, according to data modelled by Euromonitor. Opportunities arise. So in order to help fashion designers succeed into the African fashion market, FXF interviewed Dr. Karan Khurana, PhD, Assistant Professor at EiTEX, Bahir Dar University, … More SALES : The Ultimate Guide To Sell Fashion On The African Market

MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

Hi Guys, Start writing your marketing strategy by positioning your brand. Where would you be?   This step is key since your whole strategy (the quality of your products, your collection, your price points, your promotion and your distribution) will depend on your positioning. Remember our last article regarding Haute couture, before putting your brand … More MARKETING: The Basics Of Your Fashion Brand Marketing Strategy

SALES : How To Best Pitch Your Collection To A Fashion Buyer

Hi Guys, Designing  acohesive collection is not everyone’s cup of tea. Creating a link between your creative instincts and the consumer needs require skill.. But according to industry professionals that’s the easy part when it comes to selling fashion. Your actual challenge as a designer begins when you have to approach retail or fashion buyers … More SALES : How To Best Pitch Your Collection To A Fashion Buyer

MARKETING: Criteria To Check Before Calling Yourself A Haute Couture Brand

Hi guys, today we are going to address a rather sensitive area. Nothing makes me loose interest faster in a brand than when I read its description self-labelling itself as a Haute Couture brand. I know how tricky it is to find your own brand segment. But you should be careful with the Haute Couture label and here’s … More MARKETING: Criteria To Check Before Calling Yourself A Haute Couture Brand

Because It Was Just The Wrong Customer

Hi guys, exceptionally this Monday, instead of a fashion quote we will talk about a wonderful fashion short movie. “Once Upon A Time…” by Karl Lagerfeld tells the story of Coco Chanel, at the early years of her business, when she opened her first real boutique in Deauville. The movie starts with two women criticizing and laughing at … More Because It Was Just The Wrong Customer

DESIGNER TOOLBOX: How To Use Social Media To Better Know Your Target Customer?

Hi Guys, After our ‘Social Media Series For Fashion Brands’ series, we thought of another use you can make of social media. In order to make proper financial estimates when you write your fashion business plan, you need to perfectly know your target customer to justify the strategy you are going to apply. And on … More DESIGNER TOOLBOX: How To Use Social Media To Better Know Your Target Customer?